The Making of a Whisky Brand
In this unique, full colour volume, editor Ian Buxton has assembled a top team of whisky experts to tell the colourful story behind ‘the real McCoy’.
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Cutty Sark – the whisky, not the ship – was launched in 1923 and went on to become one of the most popular whiskies in the world. The first Scotch whisky to sell more than 1 million cases annually in the USA it was noted for its light colour and easy mixability.
In this unique, full colour volume, editor Ian Buxton has assembled a top team of whisky experts to tell the colourful story behind ‘the real McCoy’. With exclusive access to historical archives we meet the blenders behind the whisky, explore its rise and rise through Prohibition and post-war recovery, and discover new and exciting cocktail recipes specially created for the book.
Contributions from Helen Arthur, Dave Broom, Ian Buxton, Charles MacLean, Marcin Miller, Martine Nouet, Paul Pacult, Gary Regan, Neil Ridley and Gavin D Smith.
Ian Buxton has been working in and around the whisky industry for about 20 years, but has been drinking professionally for a good deal longer. He began writing regularly for Whisky Magazine shortly after it launched, and now also writes for The Keeper, Country Life, Scotland Magazine, Scottish Field and in Russia for Whisky and Magnum magazines. Ian has published three books: Whisky History, Hints & Tips, a facsimile edition of Aeneas MacDonald’s 1930 classic Whisky and 101 Whiskies to Try Before You Die.